RadioShack Redesign Introduction

Ideation Case Study
 

Background:

RadioShack asked LP&G's KitchenThink to generate promotional ideas to enhance existing advertising and gain attention for their new store concept in the Tucson test market.

The Ideas:

KitchenThink generated hundreds of ideas to drive traffic to RadioShack's redesigned stores. Some of those selected to be implemented are shown at left.

Results:

Based on the success of this promotion and the new stores, RadioShack has launched the new store redesign nationwide.

RadioShack store sales soared during launch weekend while the radio remotes drew large crowds depleting the supply of promotional items and game tickets. Enthusiastic fans wore the RadioShack wigs at the radio remotes, tailgate party, and were shown throughout the televised game.