Xood
Two athletic-minded cardiologists founded this start-up with the aim of creating a healthier, more effective endurance sports drink. We created their brand from the ground up, including national research to inform naming and target market.
Two athletic-minded cardiologists founded this start-up with the aim of creating a healthier, more effective endurance sports drink. We created their brand from the ground up, including national research to inform naming and target market.
"LP&G helped take my company from an idea to a real product. Their package design, website creation, PR savvy and marketing counsel have been top notch. I continue to be impressed with the way they understand the niche market that XOOD serves - it's a tight group of athletes who are both passionate and particular. LP&G has been brilliant in creating ways to attract their attention." Sal Tirrito, MD, President and CEO, Heartwise Fitness & Nutrition