University Physicians Healthcare

Our relationship started when University Physicians took over the operation of a failing county hospital. The task was monumental: educate the community about the positive changes taking place, and mitigate the bad reputation of the county operation. A multi-media campaign brought attention to the exceptional doctors practicing at the hospital, and post-campaign research indicated a major shift in attitude - the community's assessment of the quality of care at the hospital went from 56% to 71% expecting to have good or very good care.